Our journey begins in the region from where the legendary “Kolhapuri Chappal” hails. In sharp contrast to its glorious past, the cobbler community couldn’t quite compete with shoes spewing factories, and “handmade” had become both impractical & unviable. So began our efforts to revive this fading heritage. Our objective was to make their creations relevant by combining traditional craftsmanship with contemporary design, to create a new market for handwoven leather shoes, and to reignite hope in the future of this profession. Today, our artisan families see a future that’s bright, and many miles of hope ahead of them.
Contrary to popular belief, we live in a remarkably “aware” world. It didn’t take long before we realized that today’s “fashion conscious” were the “truly conscious”. And that the most contemporary fashion statements were ones that were respectful of the environment and the ecosystem. It was rather evident that there was this lacuna when it came to brands that belonged to the conscious category. who is a “true Desi”, you ask? Well, our Desi is a global thinking statement maker who believes in living an organic lifestyle. Someone whose idea of “designer” finds itself wonderfully rooted in the handmade realities of life.
When we first came to Belgaum, we were greeted by a community of hapless cobblers who had been robbed of their ancestral occupation. A community that had resigned to sad realities and obscure tomorrows. We chose to challenge this state of affairs by empowering the generations to follow with the “Power of Knowledge”. This mission saw DesiHangover adopt the ADARSH SCHOOL. It began with small sums being invested in infrastructure, textbooks & uniforms but as the smiles grew, so did our resolve. Today, every child of our village has been given the power to dream. They’re enabled not only to survive & sustain, but to succeed & excel.
DesiHangover is run by a team of proud and passionate Indians. It is a collective established on a few rather simple tenets: BE INDIAN, PROPAGATE INDIAN, AND MOST IMPORTANTLY, UPLIFT INDIAN. ‘Compassion’ therefore,becomes an essential attribute for every Desi. This compassion for our country and its craftsmen binds us, and helps us forge into the future. As a family, we are incessantly working towards including more like minded folk to our tribe through our customers, partners, investors and stakeholders. Together, we hope to tell some genuine stories from our heartland and create a community of conscious consumers worldwide.